Archive - Online PR and Marketing Strategies

Agent-cy is a niche Online PR and Marketing Strategies agency has now solidified its place in the industry as an effective supplier of Online PR and Partnership Marketing programs for small, medium-sized businesses.

The firm, started in the Spring of 2006 by Jasmine Sandler, CMO, was launched as a solution to help brands struggling with online audience development. Over the last year, Agent-cy has completed many such projects and now announces its foothold in the SMB market.

Agent-cy' new focus is on helping small, medium-sized business online with education and consulting on all facets of online marketing. In addition, the agency develops Online PR and Partnership programs for small, medium-sized brands that use the web as part of their overall customer acquisition and retention strategy.

"Small, medium sized businesses require a different kind of approach and customer service in terms of online marketing. (These) brands have multiple goals - brand awareness; brand development; customer acquisition, traffic development, online market share, impressions and direct sales or a combination of any of the above. Agent-cy provides real marketing direction with best-in class (Online PR and Marketing) services through a phased approach of project work at small business rates." -Jasmine Sandler, CMO Agent-cy

Agent-cy's process is simple, yet extremely effective. It involves a combination of brand building with PR development, online marketing consulting and partnership development and management. Small, medium-sized businesses can work as slowly or as quickly as they like with Agent-cy as their partner. Agent-cy's management has a deep background in the areas of e-mail marketing strategy; online partnership development and management; search engine marketing; online community development; online advertising; online PR and copy writing; online marketing consulting; affiliate marketing; business development consulting; viral marketing and development strategies.

Agent-cy has a strong stable of partners in web analytics, design, development to provide additional services for clients.

Agent-cy has served and continues to serve small, medium-sized businesses in a multitude of industries, including retail, non-profit, medical and entertainment:

Retail: Diamonds International is a mid-size retailer with over 100 fine jewelry retail stores in the Caribbean and a store online. Agent-cy is the Online PR agency of record and assists in online branding and traffic development.

"Agent-cy has been useful in increasing our overall online audience through press releases, sweepstakes and various online marketing opportunities. I would highly recommend anyone looking to increase traffic and sales to contact Agent-cy. Revenue at our website has increased 20% since we started working with Agent-cy." -Isaac Klugmann, V.P. Direct Sales, Diamonds International

Non-Profit Example: ESRB The Entertainment Software Rating Board, , is a non-profit, self-regulatory body, which assigns computer and video game content ratings, enforces industry-adopted advertising guidelines and helps ensure responsible online privacy practices for the interactive entertainment software industry.

Agent-cy is the Online PR agency of record and develops and manages all online parental-consumer outreach.

"Agent-cy has been instrumental in helping the ESRB expand its presence online through the development of various partnerships and EPR initiatives. Their client-focused approach and diligent execution of effective strategies have made Agent-cy a valuable asset to our organization." - Randy Walker, VP of Marketing, ESRB

Medical: www.STDateline.com is an online community that provides a private and secure information support network for people with STDs as well as their partners, friends and families. It is a source of comfort and support as well as a source of information and education.

Agent-cy is the Online PR agency of record and handles the development of all press materials.

"Agent-cy is an effective educator on how to write and distribute press materials on the web. They are a great source of marketing ideas, extremely reliable and professional, and give great customer interaction." -Ruxandra LeMay, Partner, STDateline

Entertainment: Best Movies By Farr - John Farr, a well-known film columnist, speaker, and advocate of quality film, has made it his mission to help people find movies on DVD that nourish the hearts and minds of young viewers. His web site, delivers great DVD's and recommendations by genre, actor and more.

Agent-cy is the Online PR and Marketing agency of record and handles the creation and execution of all editorial, content and media partnerships online.

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Online PR and Marketing Strategies - Melissa Gaust

Online PR and Marketing Strategies Agency, Agent-cy, now Helps Small, Medium-Sized Brands Develop Significant Online Audiences - Melissa Gaustad